Methods of boosting retail sales have changed dramatically in the last 25 years. The way to move merchandise is no longer with a Blue Light Special in the laundry chemicals aisle at Kmart. The buzzword today is omnichannel retail, and Western Peaks Logistics is your partner in getting your goods to your customers’ doorsteps.
Shopify defines omnichannel retail as a “fully integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints.” That’s a lot of jargon for one sentence, isn’t it? But don’t let that bog you down when you’re trying to understand this important concept. Omnichannel retail is really selling your product via multiple channels, such as out of your brick-and-mortar store, on your website for desktop or mobile devices, via social media ads, etc.
The Logistics of Shipping
As an online retailer, you (or someone in your company) may be aware of the logistics involved in getting a package from point A to point B. It can be complex and involve planes, trains, and automobiles. Anything can go wrong during this trip, and if it does, your customer won’t be happy if there’s a delay in receiving their shipment.
As last-mile delivery providers, Western Peaks Logistics is responsible for that final, satisfactory step in the process. We’re the last link in the chain, operating the delivery trucks that snake in between the Rocky Mountains searching for those hard-to-find homes in the middle of nowhere to ensure your customer’s package is delivered on time and intact.
But we’re more than that. We run a huge network, operating busy warehouses throughout Utah, Colorado, and Idaho. We offer not only warehousing, packaging, palletizing, and distribution services, but we also operate cross-docking facilities to further streamline our operations. Last-mile delivery is the easy part for us.
Why WPL Makes the Difference
Choosing your logistics company is an important step in retaining your customers. Today, more than ever, consumers are shopping online. Many shipping companies are overwhelmed (not ours!), and packages arrive late. Consumers will remember a delayed package and may go with a different company next time.
Luckily, you can control the shipment of your goods. Working with a logistics company that not only delivers your goods, but also packages and warehouses them, means you’re more assured of your shipments getting to customers faster. Customers will remember the package they ordered from you came safely and on time, and they will trust you more and choose you again. If they remember your package was late, there’s another item online right next to yours that’s similar, and they may go for that.
You have to compete—sometimes with giants — and the best way to do it is to work with a logistics company you trust. That’s Western Peaks Logistics. Trust us with your last-mile deliveries—and all the miles in between.